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Bana
Kawar
Global Startup Lead - Sales Enablement
AWS
Bana Kawar puts her passion for data and strategy into practice at Amazon Web Services and runs Enablement for the UK Public Sector. She advises sales leaders how to transform their sales missions and delight their customers. Aligned with her mission to empower people to thrive in an inclusive, diverse and equitable environment she co-founded the EMEA Inclusion, Diversity and Equity chapter reaching 1,400+ Amazonian ambassadors across 35+ countries on top of her day job. She is passionate about hiring the next bench of talent globally and is an Amazon Bar Raiser. Outside work she volunteers at The Prince Trust’s and Involve foundations to support the next generation of leaders.
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03 December 2025 14:00 - 14:45
Panel | Where to place your AI bets in enablement
AI is everywhere – but not every tool or trend deserves a slice of your budget. For enablement leaders, the challenge isn’t whether to use AI, it’s where to place the right bets for maximum impact. In this panel discussion, senior enablement leaders will share how they evaluate AI opportunities, build a business case, and allocate resources to initiatives that actually move the needle. You’ll hear the wins, the lessons, and the trade-offs behind making AI a value driver – not a cost drain. Key takeaways: - How to assess AI tools and initiatives for real enablement impact - Strategies for building a business case that secures budget approval - Lessons learned from leaders on making AI investments that deliver ROI