Change management is a critical aspect of sales enablement, yet it often presents significant challenges. Sales enablement professionals must guide their teams through constant shifts in strategies, tools, and market demands, however, traditional approaches to managing these changes can be time-consuming and may not always deliver the desired results. This session will explore how AI can be a powerful tool in overcoming these challenges. We’ll begin by walking through the common problems enablers face in change management, and then learn how AI can offer innovative solutions to these issues. We’ll discuss how AI can automate and streamline processes, provide data-driven insights for better decision-making, and offer personalized support to help sales teams adapt more quickly and efficiently. By the end of this session, you will gain a deeper understanding of AI's potential to enhance change management, equipping you with practical knowledge to apply in your organization.