In today’s dynamic business landscape, the evolution from sales to revenue enablement represents a pivotal shift in how organisations drive growth. Revenue Enablement expands beyond traditional sales training and tools, integrating Marketing, Professional Services, Customer Success, and Operations to ensure every customer-facing function aligns with overarching business goals. This presentation explores how enablement leaders can become strategic partners at the heart of GTM operations, leveraging data-driven insights, cross-functional collaboration, and a relentless focus on customer value. Attendees will gain actionable insights on building an enablement framework that influences strategic change, maximises revenue potential, and delivers measurable impact across the customer lifecycle.