In an era where customer experience is paramount, aligning internal teams to deliver a cohesive journey is essential. This presentation, "Unifying Sales and Marketing: The Power of SMarketing and Revenue Enablement," showcases Kantata's innovative approach to bridging the gap between Sales and Marketing through the creation of a unified 'SMarketing' department. We will explore how this strategic integration addresses the traditional disconnect between these two critical teams, fostering collaboration and consistency across all customer touchpoints. Additionally, the consolidation of department-specific enablement support under the single banner of Revenue Enablement will be examined, highlighting how this move streamlines resources, enhances team efficiency, and drives a unified strategy. Join us to learn how Kantata’s approach to SMarketing and Revenue Enablement can revolutionise your customer engagement and drive sustained business success.