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Dawn
Cronogue
Director, Sales Enablement & Effectiveness - Europe
Sysco
Dawn specialises in building and enabling high-performance teams and organisations through people development, technology deployment, and process re-engineering, delivering transformational change that creates real business value. With over 20 years of experience across organisations of all sizes, industries, and geographies, she has led initiatives from new site set-ups to transforming established teams, working across in-house, outsourced, and smart-sourced models in both B2C and B2B environments. Her experience leading operational teams and driving change gives her a deep understanding of the need to balance day-to-day delivery with long-term transformation objectives. She connects people and technologies to create solutions that are right for the business, the customer, and the teams using them, and develops leaders capable of sustaining a high-performance culture.
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04 December 2025 09:45 - 10:15
Fireside chat | Scaling enablement across markets and balancing global consistency with local needs
As organisations expand, enablement leaders face a critical challenge: how to deliver consistent programmes and messaging at scale, while respecting the unique needs of each region, product line, or customer segment. This panel brings together enablement leaders who have built global functions across multiple markets. They’ll explore how to create frameworks that work everywhere, without falling into a “one-size-fits-all” trap. Expect candid discussion on how to align stakeholders, embed consistent onboarding and sales motions, and empower regional teams to adapt without losing the thread of a unified strategy. Key takeaways: - Building a scalable enablement framework that travels across regions. - Striking the right balance between global standards vs. local flexibility. - Embedding consistent onboarding, GTM motions, and tools across markets. - Managing stakeholder alignment and communication at a global scale.