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Eglys
Martínez
Director, International Sales Enablement
Ticketmaster
Eglys has over 14 years of international experience in business development, commercial management, and strategy projects, with a particular focus on the super-premium and luxury spirits industry. This extensive background has equipped her with valuable transferable skills in relationship building, strategic planning, and operational delivery. Currently, Eglys is working in the technology and live entertainment industry at Ticketmaster, where she is responsible for establishing and leading the international sales enablement function as part of the global product marketing team. Throughout her personal and professional journey, Eglys has lived in and worked with countries across Latin America, Europe, the UK, and the US. Her work has also taken her extensively through markets in APAC, the Middle East, and Africa, providing her with deep insights into diverse cultures and market dynamics, and giving her a truly global perspective. A highly engaging leader and strong communicator, Eglys's multicultural background has prepared her to work effectively across diverse stakeholders, functions, and markets, including at the Executive level. She brings a combination of creative and analytical problem-solving skills, consistently driving business results and delivering projects across over 60 countries and within global headquarters.
04 December 2024 16:30 - 17:10
Panel: Keeping pace with scale and shifting to global enablement
Sales enablement is constantly tasked with creating and scaling programs that resonate across diverse markets, cultures, and languages. Building a global sales enablement program is no small feat - it requires a strategic blend of consistency, adaptability, and deep market understanding to effectively support and empower a distributed sales force. Join this panel as they delve into the complexities and opportunities of developing global sales enablement initiatives. They will explore critical challenges such as aligning content with regional needs, ensuring consistent training across geographies, overcoming language barriers, and integrating local market insights into global strategies. Our panelists will share their experiences, insights, and practical strategies for designing scalable, flexible programs that drive sales success worldwide.