AI is transforming how go-to-market teams operate, but adoption alone doesn't guarantee better performance. As organisations become increasingly data-rich, AI-assisted and workflow-driven, enablement has an opportunity to evolve beyond traditional training and become a strategic driver of seller productivity and commercial impact. In this session, we'll explore how enablement leaders can move from teaching AI tools to redesigning the way sellers work, combining the power of AI with the human skills that matter most. Key takeaways: AI adoption ≠ AI value: Why more AI usage doesn't necessarily mean better performance, and how to find the sweet spot between AI avoidance and over-reliance. Building workflows: A practical framework for identifying seller friction and embedding AI into everyday GTM activities. Keep humans in the loop: Where AI adds value and why judgment, curiosity, trust and relationship-building are becoming even more important. Measure what matters: How to move beyond adoption metrics and demonstrate tangible improvements in seller behaviour, productivity and commercial outcomes. Redefine enablement's role: How enablement can evolve from delivering training to designing scalable, AI-powered performance systems. Ellie will also share practical examples from her own experience leading AI and enablement initiatives, along with actionable ideas attendees can apply within their own organisations.