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Fabrice

Buron

VP of Revenue Operations

Outreach

Fabrice is an executive with a successful track record in digital technology and transformation, having built businesses and launched new software and solutions, with two out of four companies successfully acquired. He is a savvy and enthusiastic professional with a proven ability to initiate, build, manage, and coach teams on a global scale.

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03 December 2025 09:45 - 10:15

What we talk about (When we talk about sales plays)

One definition. Zero confusion. Better results. Ask five people to define a sales play, and you’ll get 25 answers - leading to wasted time, frustration, and misalignment. In this session, you’ll learn the one definition that works, the core elements for flawless execution, and how AI-powered tools make a difference. Expect real stories of sales plays done right (and wrong) so you can enable teams to win more often.