Jane Crowe is the Director of Go-To-Market Enablement at Mews, where she leads strategic initiatives that empower global sales and customer success to deliver exceptional customer experiences in the hospitality tech space. With a career spanning leading SaaS organizations including SAP Concur and Symantec, Jane brings deep expertise in sales enablement, operational excellence, and cross-functional alignment. Over the years, she has built enablement functions from the ground up - optimising training programs, tech stacks, and revenue-driving frameworks. Known for her ability to turn strategy into execution, Jane thrives at the intersection of people, process, and technology, delivering measurable business impact. A strong advocate for innovation, Jane is at the forefront of applying AI in enablement, using tools to personalise learning experiences, and enhance productivity across the GTM organisation.