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Lucy
Mycroft
Senior Manager, Enablement
Seismic
Lucy Mycroft leads Field Enablement for EMEA and APAC at Seismic, the global leader in sales enablement platforms. With over a decade of experience driving impactful enablement, Lucy specialises in equipping Go-to-Market (GTM) teams with the tools, content, and strategies they need to succeed. Practicing enablement at Seismic - once described as “cooking scallops in Gordon Ramsay’s kitchen” - Lucy is known for her ability to combine strategic vision with hands-on execution. She delivers scalable programs that ensure field teams are always ready—ready to deliver exceptional buyer engagements and drive revenue growth. Prior to Seismic, Lucy spent 7 years at Vodafone, where she played a pivotal role in transforming a traditional product training function into a true enablement team, delivering measurable business impact.
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04 December 2024 13:45 - 14:45
Workshop: Maximise learning by building effective enablement programs
Unlock the potential of structured learning to power your enablement strategy! This session will explore how to seamlessly integrate learning and development into both new and existing enablement programs. We’ll offer practical examples and frameworks used by industry experts for building comprehensive pre- and post-work, practice exercises, certifications, and reinforcement content. Whether you're just beginning to develop enablement programs or looking to enhance your current approach, this session will provide actionable insights and a clear roadmap to create effective, measurable learning programs that support your teams’ growth and performance.