For most of its history, sales enablement has been treated as a support function: build the materials, run the sessions, report the completion rates. This panel brings together practitioners who've pushed past that ceiling and taken on genuine strategic ownership, whether that means owning a business vertical like its own region, sitting in on product roadmap conversations, or making direct recommendations to a VP rather than waiting to be asked. The conversation covers: - What it actually looks like day to day to move from executing someone else's strategy to shaping it. - How to build credibility with marketing and product as a peer rather than a downstream customer. - What changes about your job once you're accountable for outcomes beyond just training completion. - The war stories, including the mistakes, that came with making that shift. Practical and grounded rather than aspirational, this session is for enablement leaders who want a clear next step from running programs to running influence.