To truly drive performance and development, managers must evolve into effective coaches who can inspire, guide, and empower their teams to achieve sustained success. But what does it take to make this transformation? Join us for a conversation as we explore the journey of turning managers into impactful coaches. We'll explore the nuances of coaching versus feedback, shedding light on how sales enablement can equip managers with the mindset, skills, and tools needed to foster a coaching culture within their organisations. Whether you’re aiming to enhance your current leadership development programs or are looking to build a coaching practice from the ground up, this fireside chat will offer valuable insights and actionable takeaways to help you transform your managers into the coaches your sales teams need to thrive.