Too often, enablement teams get stuck in “react mode” – responding to requests, firefighting last-minute needs, and delivering quick fixes that don’t move the business forward. The real opportunity for enablement leaders is to step out of that cycle and operate as a strategic partner to the business. This session will explore how to make that shift, from aligning with revenue priorities to proactively shaping initiatives that impact growth. You’ll learn how to balance immediate demands with long-term strategy, and how to earn recognition as a driver of business outcomes. Key takeaways: - Practical steps to transition from tactical delivery to strategic influence - How to prioritise initiatives that align with business goals and revenue outcomes - Ways to build credibility and position enablement as a long-term growth driver