02 December 2026 14:00 - 14:30
Did it move the business? Measuring the real impact of enablement in the age of AI
Enablement teams are constantly asked to prove their impact but attendance figures, satisfaction scores and AI token consumption do not answer the question leadership cares about: did the training change behaviour, and did that change move the business?
This session lays out how to build a data-backed line of sight from what you teach to the results that matter. We will cover how to define measurable behavioural indicators before a programme launches, identify which data sources reveal whether those behaviours are being adopted, and connect them to outcomes like conversion, deal velocity, and win rates, drawing on the categories of tooling that make this possible.