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Nader
Hamad
Head of Global Sales Enablement
Pentaho
Nader has over 20 years of experience in SaaS, Telecom, and IT services, with a strong track record of developing sales leaders and teams across EMEA, APAC, and NORAM. He has worked with organizations to scale up prior to IPOs and has helped public companies elevate their Sales Enablement functions. Often brought in to challenge the status quo, Nader is known for taking Sales Enablement to the next level. His expertise allows organizations to deeply analyze existing Sales and Enablement challenges across the sales ecosystem and cycle. By doing so, Nader helps identify solutions that reduce time to productivity, accelerate deal velocity, increase sales pipeline, and ensure that no revenue opportunities are missed.
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04 December 2025 13:45 - 14:15
Cutting through tech stack noise: Driving efficiency and building impactful business cases for new investments
This session will explore two critical dimensions of sales enablement in today’s technology landscape. Part One: How to strategically navigate and optimize the existing tech stack - streamlining processes, enhancing efficiency, enabling smarter outreach, and minimizing administrative overhead to empower sellers and drive performance. Part Two: How to construct a compelling business case for new technology investments - including building ROI models, demonstrating measurable value, and creating a framework for ongoing performance tracking to ensure long-term impact.