Too many coaching conversations skirt around the real issues – but avoiding tough feedback doesn’t help your team or your numbers. Great sales coaching isn’t about being blunt for the sake of it, it’s about creating clarity, accountability, and a path forward. In this session, you’ll learn how to set a clear purpose for every coaching conversation, deliver difficult feedback in a way that builds trust, and ensure your guidance translates into measurable improvement. Because when feedback is honest and impactful, performance follows. Key takeaways: - How to set clear goals and expectations that guide every coaching interaction - Techniques for delivering honest feedback without damaging trust - Ways to track and measure the impact of your coaching over time