Penny Meade is an accomplished people leader with over eight years of experience enabling high-performing commercial teams. Starting her journey in a customer-facing role at Virgin Active, she brings a deep understanding of frontline challenges and what truly drives performance. Today, she leads the national training strategy across 32 clubs, delivering engaging, results-driven learning programs that have boosted conversion rates and sales performance. Penny is passionate about selling through genuine connection and strong product knowledge, creating learning experiences that elevate both competence and confidence in sales people. Known for her energetic, fun approach to learning engagement, she makes training feel relevant, motivating, and actionable.