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Sarah
Prior
Director of Commercial Sales Enablement
SimCorp
Sarah Prior is a dynamic commercial strategist and enablement leader with over 15 years of experience in fintech. As Director of Commercial Sales Enablement at SimCorp, she drives global go-to-market alignment across sales, product, and marketing teams, with a focus on turning market intelligence into commercial opportunity. Known for her engaging style and strategic insight, Sarah has led initiatives on AI-powered sales tools, value proposition transformation, and global enablement frameworks. A frequent speaker at industry events, she brings a blend of creativity, commercial acumen, and storytelling to inspire teams and elevate sales performance.
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03 December 2025 14:00 - 14:45
Panel | Where to place your AI bets in enablement
AI is everywhere – but not every tool or trend deserves a slice of your budget. For enablement leaders, the challenge isn’t whether to use AI, it’s where to place the right bets for maximum impact. In this panel discussion, senior enablement leaders will share how they evaluate AI opportunities, build a business case, and allocate resources to initiatives that actually move the needle. You’ll hear the wins, the lessons, and the trade-offs behind making AI a value driver – not a cost drain. Key takeaways: - How to assess AI tools and initiatives for real enablement impact - Strategies for building a business case that secures budget approval - Lessons learned from leaders on making AI investments that deliver ROI