Sarah Prior is a dynamic commercial strategist and enablement leader with over 15 years of experience in fintech. As Director of Commercial Sales Enablement at SimCorp, she drives global go-to-market alignment across sales, product, and marketing teams, with a focus on turning market intelligence into commercial opportunity. Known for her engaging style and strategic insight, Sarah has led initiatives on AI-powered sales tools, value proposition transformation, and global enablement frameworks. A frequent speaker at industry events, she brings a blend of creativity, commercial acumen, and storytelling to inspire teams and elevate sales performance.