This session is designed to tackle the pressing question: What are the hidden factors that determine whether an enablement function succeeds or fails? We will uncover the less obvious, yet critical, aspects of building an enablement function that actually drives change. From navigating the political landscape of securing leadership buy-in to the real challenges of aligning cross-functional teams, this presentation will provide you with a roadmap to avoid common pitfalls and build a resilient, impactful enablement strategy. Through real-world examples and practical advice, you'll leave with a clearer understanding of how to anticipate challenges, secure the necessary support, and ultimately create an enablement function that truly empowers your sales teams.