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Tahir
Shah
Head of Training
Peninsula
Tahir Shah is Head of Training at Peninsula UK, a results driven, world class sales trainer with over 30 years of experience in B2B sales and sales training. He is known for helping teams and new starters exceed sales targets and for building high performance teams across diverse industries. As a Sales Director, Tahir developed and executed strategic sales plans that delivered consistent year over year revenue growth, while leading and motivating high performing teams in collaborative, results focused environments. As a world renowned sales trainer, he has designed and delivered training programs specialising in prospecting, negotiation, objection handling, and closing, coaching sales professionals to outstanding results. He has a deep understanding of B2B sales dynamics and a talent for tailoring solutions to customer needs. Tahir has also leveraged CRM and sales automation tools throughout his career, using data driven insights to maximise sales performance.
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02 December 2026 16:30 - 17:00
Building the unexpected enablement data story
The chart that gets you into the room isn't always the one that keeps you there. Boards and sales leaders want to see enablement working in the numbers, and the obvious ones matter: onboarding time cut by weeks, win rates climbing after a new methodology, ramp curves shortening class over class. But the story that actually holds up under scrutiny rarely comes from the metric you expected to lead with. It's the manager feedback that contradicts a strong win rate, the rep confidence score that explains why adoption stalled despite a clean rollout, the qualitative signal that catches a problem the dashboard hasn't shown yet. This session is about building a measurement practice that goes looking for those unexpected threads on purpose, instead of only polishing the numbers you already knew you'd present. You'll leave with an approach for pairing hard outcomes with the on the ground signals that explain them, so your next QBR survives more than a glance. Key takeaways: - How to pair quantitative outcomes with qualitative signals for a data story that holds up under scrutiny - Where to look for the unexpected metric that explains what the obvious numbers can't - A practical approach for building measurement that earns enablement's seat with evidence, not optimism