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Tahir
Shah
Head of Training
Peninsula
Tahir Shah is Head of Training at Peninsula UK, a results driven, world class sales trainer with over 30 years of experience in B2B sales and sales training. He is known for helping teams and new starters exceed sales targets and for building high performance teams across diverse industries. As a Sales Director, Tahir developed and executed strategic sales plans that delivered consistent year over year revenue growth, while leading and motivating high performing teams in collaborative, results focused environments. As a world renowned sales trainer, he has designed and delivered training programs specialising in prospecting, negotiation, objection handling, and closing, coaching sales professionals to outstanding results. He has a deep understanding of B2B sales dynamics and a talent for tailoring solutions to customer needs. Tahir has also leveraged CRM and sales automation tools throughout his career, using data driven insights to maximise sales performance.
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03 December 2026 13:45 - 14:15
Kill the default - What really gets in the way of continuous development.
Why do so many well-designed development initiatives fail to create lasting change? In this provocative, participative session, Tahir Shah challenges some of the assumptions that sit behind continuous development and behaviour change in sales. Using practical examples, audience participation and a memorable live demonstration, the session explores why adding more training, content and reinforcement is not always enough, and invites sales enablement professionals to rethink how they approach performance improvement. Rather than introducing another framework or coaching model, Kill the Default offers a fresh way of thinking about behaviour change that is simple, practical and immediately applicable. Attendees will leave with one powerful idea they can use to challenge how development is designed, discussed and delivered.