03 December 2026 13:45 - 14:15
Kill the default - What really gets in the way of continuous development.
Why do so many well-designed development initiatives fail to create lasting change?
In this provocative, participative session, Tahir Shah challenges some of the assumptions that sit behind continuous development and behaviour change in sales.
Using practical examples, audience participation and a memorable live demonstration, the session explores why adding more training, content and reinforcement is not always enough, and invites sales enablement professionals to rethink how they approach performance improvement.
Rather than introducing another framework or coaching model, Kill the Default offers a fresh way of thinking about behaviour change that is simple, practical and immediately applicable.
Attendees will leave with one powerful idea they can use to challenge how development is designed, discussed and delivered.