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Amy

Farr

Head, Product Marketing

Xero

Amy Farr is a seasoned product marketing and proposition management leader with a proven track record in driving successful SaaS and B2B service propositions. Her expertise spans across businesses of all sizes—from small enterprises to large corporations—as well as industry-specific markets, including accounting firms. With deep experience in product marketing, messaging, and positioning, Amy has played a strategic role in product enhancement and development, ensuring market-aligned solutions that drive adoption and growth. She has successfully launched propositions across diverse geographies and industries, leveraging her ability to craft compelling narratives that resonate with customers. Amy holds a Bachelor of Laws from Victoria University of Wellington, New Zealand, and currently operates out of London, England. Passionate about innovation and customer-driven strategies, she thrives at the intersection of product, marketing, and business growth.

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24 June 2025 14:30 - 15:15

Panel discussion: Bridging the gap between enablement, product, and product marketing

This panel discussion brings together experts from enablement, product, and product marketing to explore how these functions can align effectively to drive business success. The panel will discuss strategies for fostering collaboration among these critical teams, ensuring that enablement initiatives are in sync with product developments and marketing strategies. By understanding each function's unique contributions and aligning their efforts, organisations can enhance product launches, improve sales effectiveness, and increase customer satisfaction. Benefits of Attending: - Understand the unique roles and contributions of enablement, product, and product marketing. - Learn strategies for aligning enablement initiatives with product developments and marketing strategies. - Discover best practices for cross-functional collaboration to enhance product launches and sales effectiveness. - Explore how to create a unified approach that improves customer experiences and business outcomes. - Gain insights from industry experts on overcoming common challenges in alignment and communication.