Most reps already know what they should have done. They just realise it a few minutes too late, once the call is over and the moment has gone. For a decade we have built around that gap. Conversational intelligence taught us to record the call, study it, and find the exact moment the deal turned. It was a genuine leap forward. But it was always a look back, an answer that arrived after the conversation was already lost. Something is changing now. For the first time, the rep can be supported inside the call itself, while the buyer is still in the room, while the moment is still live and the outcome can still move. This session explores how the most forward-thinking enablement teams in the world are taking advantage of this to grow revenue.