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Georgina
Beard
Head, Sales Enablement
SEON
George is Head of Sales Enablement at SEON, supporting the global commercial organisation, and is focused on building a sustainable, happy and empowered team to help the business hit and exceed their targets. Her experience in commercial roles helps her develop and support commercial teams whilst striving to achieve an ultimate goal of giving every seller an ‘I did that’ moment. She is dedicated to making enablement efforts accessible to everyone and cutting out the noise of jargon, complexity and siloed content. Her current focuses include developing competency matrices, re-building an effective onboarding and executing on a training cadence for the commercial org.

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24 June 2025 14:15 - 15:00
Panel discussion: Bridging the gap between enablement, product, and product marketing
This panel discussion brings together experts from enablement, product, and product marketing to explore how these functions can align effectively to drive business success. The panel will discuss strategies for fostering collaboration among these critical teams, ensuring that enablement initiatives are in sync with product developments and marketing strategies. By understanding each function's unique contributions and aligning their efforts, organisations can enhance product launches, improve sales effectiveness, and increase customer satisfaction. Benefits of Attending: - Understand the unique roles and contributions of enablement, product, and product marketing. - Learn strategies for aligning enablement initiatives with product developments and marketing strategies. - Discover best practices for cross-functional collaboration to enhance product launches and sales effectiveness. - Explore how to create a unified approach that improves customer experiences and business outcomes. - Gain insights from industry experts on overcoming common challenges in alignment and communication.