AI is everywhere in sales right now, but most enablement teams are still using it at the surface level. Content creation is faster, messaging is easier to generate, and training materials are more accessible. But the teams actually seeing impact aren’t stopping there. They’re using AI to influence how reps sell day-to-day, inside calls, across deals, and throughout the entire sales cycle. This session breaks down how leading enablement teams are embedding AI directly into rep workflows to drive consistent performance at scale. From real-time deal support and call coaching to behaviour-based learning and signal-driven selling, we’ll explore where AI is genuinely improving rep effectiveness, and how to implement it in a way that sticks. The focus is simple: moving beyond productivity gains and into measurable performance improvement. You’ll walk away with: - How top teams are embedding AI into rep workflows, not just enablement programmes - The highest-impact use cases across coaching, deal support, and learning - A practical framework for scaling rep performance using AI