A sales enablement expert, Laura is passionate about supporting customers with their go to market digital transformation, co-creating strategy and translating it into action to enhance productivity at scale and improve customer success through innovation. After extensive experience in sales (from an Italian hospitality brand to Expedia Group), Laura built out a Global Sales Enablement function for a fast-growing B2B company within the Expedia portfolio, meaning that she understands what truly drives sales productivity, motivation, and passion – as well as the tools that support them. Fuelled by a passion for working with sales on delivering results, Laura thinks creatively on strategy and effectively plans its execution. She is thrilled by agile, fast-paced environments where she can make things happen. An Italian national resident in London since 2013, Laura graduated in English and French from the University of Padova. She loves traveling, learning new languages, and is curious to learn from new cultures.