With 10+ years in consumer insights and customer success, Manaal Farooqi builds strategies at the intersection of data and human behavior. She has scaled global teams, launched retention programs, managed large scale qualitative and quantitative research initiatives, and guided companies through acquisitions and market expansions. Her expertise spans market research, analytics, and consumer insights, with a focus on turning data into actionable strategies that fuel sustainable growth. She's passionate about connecting insights to real impact while helping brands create products and experiences that resonate deeply with customers.