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Marj
Koppelaar
Director, Global Sales Enablement & GTM Strategy
Qlik
Having worked with start-ups, scale-ups and big enterprises, Marj Koppelaar is well versed in tuning in to the needs of a sales organization and create impactful enablement programs. She currently leads the global sales and partner enablement team at Qlik where she is responsible for empowering all sellers and partners to sell the entire portfolio after a big acquisition last year. Before Qlik, Marj led the EMEA sales and partner enablement team for Salesforce’s Tableau division.
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24 June 2025 14:15 - 15:00
Panel discussion: Bridging the gap between enablement, product, and product marketing
This panel discussion brings together experts from enablement, product, and product marketing to explore how these functions can align effectively to drive business success. The panel will discuss strategies for fostering collaboration among these critical teams, ensuring that enablement initiatives are in sync with product developments and marketing strategies. By understanding each function's unique contributions and aligning their efforts, organisations can enhance product launches, improve sales effectiveness, and increase customer satisfaction. Benefits of Attending: - Understand the unique roles and contributions of enablement, product, and product marketing. - Learn strategies for aligning enablement initiatives with product developments and marketing strategies. - Discover best practices for cross-functional collaboration to enhance product launches and sales effectiveness. - Explore how to create a unified approach that improves customer experiences and business outcomes. - Gain insights from industry experts on overcoming common challenges in alignment and communication.