Milko George is a seasoned sales enablement leader with over 20 years of experience driving sales transformation, onboarding, and training across global organisations, including Criteo, TikTok, HP, and Red Hat. He has successfully led enablement initiatives for companies undergoing significant market shifts, building structured, scalable programs that drive measurable commercial impact. A function builder at heart, Milko specialises in establishing and scaling Sales, Revenue, and GTM Enablement functions from the ground up, with a strong focus on developing high-performing teams. Passionate about bridging the gap between sales, marketing, and product, Milko focuses on expanding enablement beyond a service function into a strategic business partner role. His approach not only accelerates revenue growth but also eliminates friction in the sales process through data-driven process improvements, IT stack adoption, and engagement strategies that enhance sales effectiveness at scale.