24 June 2025 09:15 - 10:00
Panel discussion: Leading a global enablement team from EMEA
This session delves into the experiences and strategies of leaders who have successfully navigated the complexities of managing a global team from EMEA and the UK.
Participants will gain insights into the career trajectories available for enablement professionals outside the US, exploring how to overcome geographical and time zone barriers while maintaining effective leadership and team cohesion. The session will also examine the career trajectory to reach global leadership.
Benefits of attending:
- Gain a comprehensive understanding of the challenges and opportunities in leading a global team from EMEA.
- Learn practical strategies for effective remote leadership and cross-regional collaboration.
- Discover ways to advance your career in global enablement while based outside the US.
- Leave with actionable insights to enhance your leadership capabilities and drive global team success.
24 June 2025 15:45 - 16:15
The strategic role of sales enablement: People, process, technology
In today's business landscape, sales enablement has transitioned from a tactical support function to a strategic driver of revenue growth and enhanced customer experience. This session will delve into the critical role of sales enablement in aligning sales teams with business goals, equipping them with the right tools and resources, and optimising the buyer journey for improved engagement and conversion.
Throughout the session, we will discover how to build a strategic sales enablement function by focusing on three key pillars common in change and development work:
- People: Developing a high-performing sales enablement team and investing in ongoing training and development for sales representatives.
- Process: Mapping and optimising the customer journey, standardising sales processes, and creating a content strategy that delivers relevant and engaging information at every touchpoint.
- Technology: Harnessing a robust tech stack, including CRM, CMS, LMS, SPM, and conversation intelligence platforms, to streamline operations, gather insights, and personalise the buyer experience.