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Oliver
Tate
Global Head, Growth Enablement
Dentsu
Oliver is a seasoned revenue enablement executive with extensive experience in leading globally diverse, remote teams to deliver impactful change programs that significantly enhance the bottom line of multinational organisations. He's held senior roles in both established and rapidly growing SaaS businesses, where he has successfully established and refined enablement programs. Oliver serves as the Global Head of Growth Enablement at dentsu, where he continues to drive revenue growth and operational excellence. He's worked both in-person and virtually around the globe, developing sales improvement and operational initiatives from graduate-level induction to senior management coaching and revenue operations. His early career involved selling, consulting, and managing multi-million dollar IT projects. Later, he retrained as a psychologist, combining his industry and sales knowledge with psychological insights to coach and develop sellers and sales leaders, and to lead revenue management excellence. He has a distinctive combination of skills as a Chartered Engineer and Business Psychologist, which distinguishes him in the enablement field. He successfully combines technology platforms and tools with essential organisational and individual development. Oliver's qualification as an Executive Coach strengthens his ability to guide and develop individuals and teams towards reaching their full potential.
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24 June 2025 15:30 - 16:00
The strategic role of sales enablement: People, process, technology
In today's business landscape, sales enablement has transitioned from a tactical support function to a strategic driver of revenue growth and enhanced customer experience. This session will delve into the critical role of sales enablement in aligning sales teams with business goals, equipping them with the right tools and resources, and optimising the buyer journey for improved engagement and conversion. Throughout the session, we will discover how to build a strategic sales enablement function by focusing on three key pillars common in change and development work: - People: Developing a high-performing sales enablement team and investing in ongoing training and development for sales representatives. - Process: Mapping and optimising the customer journey, standardising sales processes, and creating a content strategy that delivers relevant and engaging information at every touchpoint. - Technology: Harnessing a robust tech stack, including CRM, CMS, LMS, SPM, and conversation intelligence platforms, to streamline operations, gather insights, and personalise the buyer experience.