24 June 2025 15:30 - 16:00
The strategic role of sales enablement: People, process, technology
In today's business landscape, sales enablement has transitioned from a tactical support function to a strategic driver of revenue growth and enhanced customer experience. This session will delve into the critical role of sales enablement in aligning sales teams with business goals, equipping them with the right tools and resources, and optimising the buyer journey for improved engagement and conversion.
Throughout the session, we will discover how to build a strategic sales enablement function by focusing on three key pillars common in change and development work:
- People: Developing a high-performing sales enablement team and investing in ongoing training and development for sales representatives.
- Process: Mapping and optimising the customer journey, standardising sales processes, and creating a content strategy that delivers relevant and engaging information at every touchpoint.
- Technology: Harnessing a robust tech stack, including CRM, CMS, LMS, SPM, and conversation intelligence platforms, to streamline operations, gather insights, and personalise the buyer experience.