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Rebecca

Bell

Senior Director and Head of Global GTM Enablement & Activation

Zendesk

With a 30 year career that spans PR, Corporate Comms, Marketing and Strategic Planning, Rebecca Bell has spent much of the past decade forging a path in GTM Enablement. Having led global enablement teams at Cisco, IQVIA, Zendesk and now DeepL, Rebecca makes use of her breadth of experience to drive change, build capability and deliver meaningful business outcomes. This includes all roles within the GTM team and all elements of the customer lifecycle. She is a regular speaker at industries conferences and events, and co-founded that UK chapter of the Revenue Enablement Society back in 2016.

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24 June 2025 12:00 - 12:30

Enablement as change management: Turning knowledge and capability into action

The challenge is real! Enabling a growing GTM team when you have a busy product roadmap or if your employer is acquiring new companies or tools is a constant headache. How do you ensure your enablement team doesn't just impart knowledge, but truly builds capability that feeds action and a measurable productivity uplift? In this session we explore strategies that provide structure to your planning and recognise that effective enablement is all about successfully managing and driving change.