This panel discussion will address a crucial question for enablement professionals: where should enablement sit within your organisation to maximise its impact? As enablement functions grow in importance, their strategic placement can significantly influence their ability to drive business success. Our panel will explore how enablement can demonstrate its value to gain influence over its organisational positioning. Discussions will highlight the importance of customising enablement structures based on organisational size, growth, and industry, ensuring alignment with broader business goals. Attendees will gain insights into how cross-functional integration can enhance collaboration and impact. Key takeaways will include: - Strategies for quantifying enablement's contributions - Analysing different structural models - Understanding how technology and data analytics shape enablement's future