Join Tas as she shares how she went from the enablement team to the front lines as an account executive (AE) and back again. This session explores how firsthand experience in the AE role can provide fresh perspectives and valuable insights that enrich enablement strategies and initiatives. During this session, Tas will delve into the lessons learned over a recent six-month period as an AE, highlighting the challenges and opportunities faced. Participants will discover how these experiences informed Tas's approach to enablement, ultimately leading to more effective training programs, tools, and resources tailored to the real-world needs of sales teams. Benefits of attending: - Gain a unique perspective on how direct sales experience can enhance enablement strategies. - Learn practical approaches to tailoring enablement efforts to better support sales teams. - Discover methods for fostering stronger relationships and communication between enablement and sales. - Leave with actionable insights to apply in your organisation, driving more effective enablement outcomes.