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June 17 & 18, 2025
Grand Hyatt Seattle
721 Pine Street
Seattle

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What's on
June 17
June 18
June 17
June 17
08:00
Workshops
Registration and networking breakfast
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09:00
Main stage
Chairperson opening remarks
Marty Murrillo, Director, Sales Enablement, Precisely
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09:15
Main stage
Driving Sales Success Through Effective Change Management in Sales Enablement
Amy Morehouse, Global Sales Enablement Program Manager, Check Point
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09:45
Main stage
Sponsor highlight
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10:15
Main stage
Sponsor highlight
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10:45
Workshops
Networking and coffee break
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11:45
Main stage
Panel: Breaking Down Silos: Aligning Sales, Marketing, and Customer Success for Scalable Revenue Growth"
Gordon Crane, Former Director, Sales Training & Enablement, Propel
Diane Waldock, Director Sales Enablement, GE Vernova
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12:30
Main stage
Moving your enablement function from reactive to proactive
Kim Sage, Executive Director of Sales Enablement & Operations, Kaiser Permanente
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13:00
Workshops
Lunch
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14:00
Main stage
Workshop
Ana Braghetta, Client Commercial, Global Product Marketing and Sales Enablement Strategist, Intel Corporation, Intel Corporation
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14:45
Main stage
Revenue Architecture
Graeme Pitches, Former Revenue Enablement Lead, Katana Cloud Inventory
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15:15
Workshops
Networking and coffee break
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15:45
Main stage
Revenue Architecture: Part 2
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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16:15
Main stage
Roundtable
Marty Murrillo, Director, Sales Enablement, Precisely
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17:00
Main stage
Happy Hour sponsored by Sales Enablement Collective
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June 18
09:00
Main stage
Chairperson opening remarks
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09:15
Main stage
Generalist vs. specialist vs. technical AI transformation
Matt Berg, Global Sales Enablement and Community Lead, SMC, Microsoft
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09:45
Main stage
Sponsor highlight
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10:15
Workshops
Networking and coffee break
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10:45
Main stage
Panel: Stories from the street
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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11:30
Main stage
From Hours to Minutes: The Power of Bite-Sized Learning in Sales Training
Tyler Martines, Director of Sales Enablement, American Tire Distributors
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12:00
Main stage
Your sales methodology is dead
Adam Kincaid, Senior Director, GTM Training & Enablement, Enverus
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12:30
Workshops
Lunch
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13:30
Main stage
Balancing Innovation with Established Processes: Driving Growth Without Disrupting Stability
Gena Dakos, Director, Platform Sales Enablement, Fis
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14:00
Main stage
Workshop
Emily Isensee, Sr. Director of Global Enablement, Esper
Stacey Unck, Director, Sales Enablement, MasterControl
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15:45
Main stage
Chairperson closing remarks
Marty Murrillo, Director, Sales Enablement, Precisely
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Get your ticket

for the summit

We’re bringing together the brightest minds in sales enablement for two days of unrivaled networking, learning, and discussion so you can:

- Implement impactful enablement tactics into your strategy.

- Leverage the latest industry trends & emerging tech to amplify reach.

- Meet mentors & build a network in a thriving community of sales pros.

- Prove the strategic value of sales enablement to your management.

Seattle
June 17 - 18, 2025

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