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June 11 & 12, 2025
Grand Hyatt Seattle
721 Pine Street
Seattle

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An agenda packed with forward-thinking presentations, conversations, breakout sessions and more.

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What's on
June 12
June 13
June 12
June 12
08:00
Main stage
Breakfast & registration
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09:00
Main stage
Opening remarks & icebreaker
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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09:15
Main stage
Fireside chat: Levelling up your career in enablement
Alicia Heagle, Revenue Enablement Lead, Modern Treasury
Ali Shahrazad, Sr Director, Global Field Enablement, GitLab
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09:45
Main stage
Enabling sales teams with customer-centric AI co-pilots
JB Daguené, Founder & CEO, Evergrowth
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10:15
Main stage
How AI Will Forever Change Sales Enablement
Melanie Fellay, CEO, Spekit
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10:45
Main stage
Coffee break & networking
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11:15
Main stage
True enablement is meeting your teams' needs, not your executives' wants
Ray Schloss, Former Technical Sales Enablement & Community Director, Microsoft
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11:45
Main stage
Introducing On-Demand Revenue Enablement
Patrick Lowndes, Chief Revenue Officer, CloseStrong
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12:15
Main stage
Fireside chat: Increasing productivity through AI implementation
Gwenael Bellec, Director, Sales Enablement, Microsoft
Marty Murrillo, Director, Sales Enablement, Precisely
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12:45
Main stage
Lunch
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13:45
Main stage
Building a world-class leadership development framework
Ryan Joswick, SVP of Revenue Operations, Heartland
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14:15
Main stage
How Gen AI can be used to scale coaching
Esha Joshi, Chief Product Officer, Yoodli
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14:45
Main stage
Roundtable discussion: Navigating sales enablement challenges to achieve success
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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15:15
Main stage
Coffee break & networking
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15:45
Main stage
Beyond the Persona: Crafting seller profiles to focus enablement
Lindsay Hoyle, Senior Sales Enablement Manager, Smartsheet
Derek Satterfield, Senior Product Enablement Manager, Smartsheet
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16:15
Main stage
Make training relatable to the seller to maximize coaching success
Gordon Crane, Director, Sales Training & Enablement, Propel
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16:45
Main stage
5 tips to building a stronger partnership with the CRO
David Kinard, Former Chief Revenue Officer at First Choice Health
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17:15
Main stage
Closing discussions and remarks
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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17:20
Main stage
Networking drinks sponsored by Sales Enablement Collective
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June 13
08:00
Main stage
Networking breakfast
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09:00
Main stage
Opening remarks & icebreaker
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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09:15
Main stage
Applying generative AI to measure top performer behaviors
Sannidhi Jhala, Director - Program Office, GTM Enablement, LinkedIn
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09:45
Main stage
Guiding your organization through the transition of start-up to scale-up
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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10:15
Main stage
Custom GPT's "Streamlining the strenuous"
Graeme Pitches, Revenue Enablement Lead, Katana Cloud Inventory
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10:45
Main stage
Coffee break & networking
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11:15
Main stage
More Miles, Less Gas: High-Performance Enablement without the Big Budget
Phil Koretz, Senior Director, Sales Enablement Strategy, Lumen Technologies
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11:45
Main stage
Leveraging data-driven insights to drive enablement strategy
Nate Vogel, VP, Global Sales & Partner Enablement, Databricks
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12:15
Main stage
Roundtable discussion: Getting creative with your enablement program
Kayleigh Hogan, Director of Revenue Enablement: Formerly at DocuSign, Genesys, and ON24
Nav Nicholson, Manager, Revenue Enablement Operations, Cockroach Labs
Marlia Sylvestre, Sales Enablement Manager, Submittable
Julia Armenta, Sr. Sales Strategy Manager, T-Mobile
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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13:00
Main stage
Lunch
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14:00
Main stage
Panel discussion: How to master doing more with less
Kayleigh Hogan, Director of Revenue Enablement: Formerly at DocuSign, Genesys, and ON24
Marlia Sylvestre, Sales Enablement Manager, Submittable
Nav Nicholson, Manager, Revenue Enablement Operations, Cockroach Labs
Julia Armenta, Sr. Sales Strategy Manager, T-Mobile
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14:45
Main stage
Creating better customer experiences through AI
Lara Shackelford, Revenue Enablement Thought Leader
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15:15
Main stage
Closing discussions and remarks
Chuck Marcouiller, VP of Revenue Enablement, FreightWaves
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