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Alexander
Matyushenko
Vice President Global Sales Enablement
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Alexander is an enablement and GTM leader with over 20 years of experience driving revenue growth at technology companies including Google, Amazon, and Microsoft. His career began in the partner channel and evolved through nearly a decade in sales and sales leadership roles across EMEA and the U.S., giving him deep experience in both local and global go-to-market strategies. Alexander has led initiatives that transform sales mindsets from product to solutions selling, developed new proficiency frameworks and leadership programs, revamped onboarding experiences, and introduced AI-driven technologies to enhance sales excellence and support sustained business growth. A builder and leader at heart, Alexander believes that people achieve more through inclusion, innovation, simplification, and a continuous learning mindset, and he is passionate about helping others reach their full potential.
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17 June 2025 09:45 - 10:15
Build for long-term effectiveness (while managing short-term firefighting)
Enablement leaders are often tasked with building long-term strategy while showing results quickly. This session provides a practical guide to creating a clear, scalable enablement strategy while identifying high-impact quick wins that drive immediate value. Attendees will learn how to prioritize initiatives, align early actions with broader business goals, and deliver results that build credibility with sales and leadership. Walk away with actionable steps to balance foundational strategy work with fast, visible impact, setting your enablement programs up for both short-term wins and long-term success.