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Alexander
Matyushenko
Vice President Global Sales Enablement
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Enablement and GTM leader with over 20 years of experience driving revenue growth in technology companies like Google, Amazon, and Microsoft. My career started in the partners channel, followed by almost 10 years in sales and sales leadership roles, both local (EMEA) and global. Moving between continents, from Europe to the U.S., and switching gears from direct customer engagement to corporate go-to-market roles helped me gain invaluable experience and the opportunity to influence global projects. I've driven the transformation of the sales mindset from product to solutions selling, the development of new proficiency frameworks and leadership development programs, the transformation of the onboarding experience, and the introduction of new AI-driven technologies to improve sales excellence to support continuous business growth. I believe that people can always achieve more through inclusion, innovation, simplification, and a continuous learning mindset. I'm a builder and leader at heart, always striving to help others achieve more
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17 June 2025 10:15 - 10:45
Panel: Enablement V2.025
Enablement is evolvingā€”are you keeping up? In this engaging panel discussion, industry experts will redefine enablement for the modern workplace, exploring its role in driving productivity, efficiency, and measurable business impact. Learn how to navigate 2025ā€™s emerging trends, from AI-driven tools to shifting organizational dynamics, and discover strategies to proactively lead enablement efforts while avoiding the pitfalls of shadow enablement. Gain insights into measurement frameworks like the Kirkpatrick Model and explore how to deliver the right content at the right time. Join us to future-proof your enablement strategy and stay ahead in this ever-changing landscape!