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Ali
Shahrazad
Sr Director, GTM Enablement
Cribl
Ali is the Senior Director of GTM Enablement at Cribl, where he leads a team designing, developing, and delivering high-impact enablement programs for customer-facing teams. With over 20 years of experience across sales, operations, training, and marketing in both enterprise and consumer sectors, Ali brings a deep passion for technology and continuous learning. He is dedicated to empowering revenue organizations with the skills, knowledge, tools, and processes needed to achieve their goals and deliver value to customers. Ali leverages his expertise in customer engagement, strategy, and sales operations to support new product launches, content management, sales methodology, skill development, and onboarding. He also partners cross-functionally with Field Leadership, Marketing, and Product to ensure enablement initiatives are fully aligned and integrated.
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18 June 2025 09:15 - 09:45
From training events to execution engines: Scaling experiential enablement
Most enablement programs succeed at delivering information but struggle to influence day-to-day seller behavior. The gap isn’t content — it’s application. This session explores how experiential enablement turns learning into execution through immersive practice, opportunity-based simulations, and structured reinforcement loops that mirror real selling environments. Instead of one-time events, experiential programs create repeatable execution patterns that improve consistency, confidence, and deal velocity. Through examples from large-scale rollouts, attendees will learn how to design guided simulations that reflect live customer conversations, embed methodology into real deal workflows, activate managers as reinforcement multipliers, measure behavior change through observable execution signals, and scale experiential programs without adding overhead. Participants will leave with practical frameworks and design principles to shift enablement from episodic training to a continuous, measurable execution advantage. Learning Objectives By the end of this session, participants will be able to: - Design experiential learning environments that replicate real selling scenarios and accelerate skill adoption. - Build reinforcement and manager coaching loops that sustain behavior change beyond initial training. - Establish measurement frameworks that connect experiential enablement to observable seller behaviors and revenue outcomes.