Ali is the Senior Director of GTM Enablement at Cribl, where she leads a team designing, developing, and delivering high-impact enablement programs for customer-facing teams. With over 20 years of experience across sales, operations, training, and marketing in both enterprise and consumer sectors, Ali brings a deep passion for technology and continuous learning. She is dedicated to empowering revenue organizations with the skills, knowledge, tools, and processes needed to achieve their goals and deliver value to customers. Ali leverages her expertise in customer engagement, strategy, and sales operations to support new product launches, content management, sales methodology, skill development, and onboarding. She also partners cross-functionally with Field Leadership, Marketing, and Product to ensure enablement initiatives are fully aligned and integrated.