Changing seller behavior takes far more than training alone. In today’s revenue organizations, behavior is shaped by enablement, compensation, operational design, manager reinforcement, tooling, and organizational alignment. In this fireside chat, Brooke Bachesta and Chinesh Gandhi will discuss how organizations can drive sustainable behavior change at scale by aligning systems, stakeholders, and sales strategy. Attendees will learn practical approaches for influencing without authority, scaling effectively in complex environments, and building programs that reinforce lasting behavior change instead of one-time knowledge transfer.