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Darko
Spoljaric
Senior Leader, Sales Enablement
Philips
Darko brings 25+ years of experience driving sales growth, marketing strategy, and commercial excellence to help senior leaders achieve their strategic objectives. With deep industry expertise across global healthcare and technology markets, he combines strong business acumen with advanced credentials, including an MBA from the University of Washington, a Digital Marketing Analytics & AI certificate from Kellogg, and certification as an InsideOut Coaching Trainer. Currently a senior leader at Philips, and previously at Abbott, Darko has led cross-functional initiatives that accelerate revenue, optimize go-to-market execution, and build high-performing teams—aligning global strategy with regional execution to strengthen competitive advantage.
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17 June 2025 15:45 - 16:15
Persona-based selling: Going beyond segmentation to drive real impact
Most organizations stop at basic segmentation, but the real power of persona-based selling comes from deep understanding and application. In this session, we’ll explore how to move past static buyer profiles and leverage personas to guide messaging, coaching, and enablement initiatives that drive measurable outcomes. You’ll learn how to align sales, marketing, and enablement around persona insights, identify gaps in adoption, and create strategies that increase engagement and conversion. Walk away with actionable frameworks for turning persona awareness into practical, revenue-driving action across your teams.