17 June 2025 15:45 - 16:15
Persona-based selling: Going beyond segmentation to drive real impact
Most organizations stop at basic segmentation, but the real power of persona-based selling comes from deep understanding and application. In this session, weāll explore how to move past static buyer profiles and leverage personas to guide messaging, coaching, and enablement initiatives that drive measurable outcomes.
Youāll learn how to align sales, marketing, and enablement around persona insights, identify gaps in adoption, and create strategies that increase engagement and conversion. Walk away with actionable frameworks for turning persona awareness into practical, revenue-driving action across your teams.