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Graeme
Pitches
Former Revenue Enablement Lead
Katana Cloud Inventory
Graeme is a seasoned sales enthusiast with 20 years experience driving international expansion and enablement across a variety of industries. With a distain for ā€˜hope you are wellā€™ email openers, and presentations beginning with the dreaded ā€˜About usā€™ slide, Graeme is known for his dedication to differentiating organizations from the "sea of sameness.ā€ Graeme's approach extends to fostering a culture of best practices in high-performing revenue teams.
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17 June 2025 14:45 - 15:15
Revenue architecture: How enablement can speak the language of the C-Suite
Sales Enablement often struggles to prove its direct impact on revenue, but what if you had a data-driven framework that changes the conversation? Revenue Architecture gives enablement leaders the ability to move beyond anecdotal success stories and into the metrics that matter most to the CRO and executive team. In this session, weā€™ll break down how to use Revenue Architecture to connect enablement efforts to revenue growth, efficiency, and scalability. Youā€™ll walk away with a blueprint to speak the language of the C-suite, influence high-level strategy, and make enablement an indispensable driver.