Customer feedback is more than just data, it’s a strategic asset. In this session, we’ll explore how to build a structured Voice of Customer (VoC) program and client advisory board that informs strategy, guides enablement initiatives, and strengthens customer relationships. You’ll learn how to capture actionable insights, translate feedback into concrete programs, and align cross-functional teams around customer priorities. Attendees will walk away with practical frameworks to leverage customer input for sales enablement, product alignment, and measurable business impact, turning insights into influence across the organization.