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Kelley
Shirazi
Director, Revenue Enablement
Amagi
Kelley is a data-driven Sales and Enablement leader with 15+ years of experience building and scaling global enablement functions across startups and enterprise SaaS organizations. She designs programs that connect learning, process, and performance—helping GTM teams sell with clarity, confidence, and consistency. Known for her empathetic, hands-on leadership style, Kelley partners closely with RevOps, Product, and Marketing to deliver enablement systems that reduce ramp time, increase win rates, and accelerate revenue growth through measurable, data-informed outcomes.
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18 June 2025 09:15 - 09:45
From training events to execution engines: Scaling experiential enablement
Most enablement programs succeed at delivering information but struggle to influence day-to-day seller behavior. The gap isn’t content — it’s application. This session explores how experiential enablement turns learning into execution through immersive practice, opportunity-based simulations, and structured reinforcement loops that mirror real selling environments. Instead of one-time events, experiential programs create repeatable execution patterns that improve consistency, confidence, and deal velocity. Through examples from large-scale rollouts, attendees will learn how to design guided simulations that reflect live customer conversations, embed methodology into real deal workflows, activate managers as reinforcement multipliers, measure behavior change through observable execution signals, and scale experiential programs without adding overhead. Participants will leave with practical frameworks and design principles to shift enablement from episodic training to a continuous, measurable execution advantage. Learning Objectives By the end of this session, participants will be able to: - Design experiential learning environments that replicate real selling scenarios and accelerate skill adoption. - Build reinforcement and manager coaching loops that sustain behavior change beyond initial training. - Establish measurement frameworks that connect experiential enablement to observable seller behaviors and revenue outcomes.