In this session, Kelly Koster will share a blueprint for building and scaling a Voice of Customer (VoC) program that drives measurable business impact and strengthens sales enablement strategy. Beyond the “how,” she’ll highlight why capturing customer insights matters, and how it can influence decision-making, improve GTM alignment, and create real strategic value. Kelly will walk through frameworks for capturing meaningful feedback, operationalizing a Client Advisory Board, and turning insights into clear messaging, better content, and smarter GTM decisions. Attendees will learn how to socialize insights across product, marketing, and leadership, and leverage VoC as a force multiplier for training, content strategy, competitive positioning, and field readiness. If you want to elevate your enablement programs with real customer intelligence—and ensure the business actually acts on it—this session shows both the why and the how.