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Kelly

Lewis

Revenue Strategy and Enablement Executive

The Revenue Insiders

Kelly Lewis is the founder and principal consultant at The Revenue Insiders, where she partners with revenue leaders to drive scalable behavior change and build high-performing sales organizations. A recognized expert in Revenue Enablement, Kelly brings nearly two decades of experience in sales leadership, go-to-market strategy, and operational execution. Kelly’s passion lies in turning strategy into action—bridging the gap between executive vision and field execution. She works with CROs, VPs, and frontline managers to unlock team performance through aligned enablement, coaching, and practical GTM frameworks. Before founding The Revenue Insiders, Kelly served as VP of Revenue Enablement at Highspot, where she led the team through three years of rapid growth and transformation. Her earlier career included leadership roles at Cerner, Perceptive Software, and Amwell, where she played a key role in five acquisitions and helped take the company public. Today, Kelly is a sought-after speaker, advisor, and podcast host focused on modern enablement, sales transformation, and the future of go-to-market leadership.

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18 June 2025 09:15 - 09:45

Securing a seat at the table: Elevating enablement’s role in annual revenue planning

Too often, Sales Enablement is brought in after the revenue plan is finalized—tasked with execution, but excluded from shaping the strategy. This reactive approach limits impact, misaligns efforts, and reinforces the perception of Enablement as a support function rather than a strategic partner. In this case study–driven session, we’ll explore how Enablement can change that dynamic. Through real-life examples and practical frameworks, you’ll learn how to insert yourself earlier in the annual planning cycle, influence strategic priorities, and position Enablement as a key driver of business growth. We’ll cover: - What’s not working in today’s planning models - How to build credibility and gain early access to planning conversations - Ways to provide insights that shape strategy—not just execution - How to track success across the project lifecycle and reinforce Enablement’s value Walk away with actionable tools to elevate your influence, lead through change, and secure a seat at the table where the most important decisions are made.