Enablement is no longer just about delivering training, it’s becoming a strategic lever in how revenue organizations are designed and scaled. As expectations rise, enablement leaders are being asked to influence onboarding velocity, role clarity, performance metrics, territory strategy, and cross-functional alignment across the GTM engine. This panel brings together leaders from enablement, RevOps, and sales to explore what it truly means to move from program execution to revenue architecture. Panelists will share where enablement can drive measurable impact, how to partner effectively without duplicating ownership, and what capabilities are required to operate at a strategic level. Attendees will walk away with practical insight on elevating enablement’s role in shaping the future of their revenue organization.

Most onboarding programs focus on learning. Revenue teams need outcomes. In this interactive workshop, Marty Murrillo will demonstrate how he transformed a traditional 30-60-90 onboarding plan into an AI-enabled system designed to drive deal progression—not just training completion. By embedding AI agents into key onboarding gates, sellers are pushed to advance real opportunities, sharpen discovery, and pressure-test deal strategy in real time. Attendees will see a live demo, experience a practical prompting methodology, and walk away with a framework they can immediately apply. This session is about more than tools—it’s about shifting leadership mindset to use AI as a thought partner while strengthening critical thinking and accountability. Bring your laptop. You’ll leave with something you can use.

This attendee-led, friendly debate invites participants to explore the growing use of AI in revenue organizations and the risks of operating without human validation. In a collaborative, low-pressure setting, attendees will examine where AI can accelerate productivity, where human oversight remains essential, and how teams can balance efficiency with accountability. Facilitated prompts and real-world scenarios encourage attendees to explore different perspectives, challenge assumptions, and learn from one another. There are no winners or losers—just engaging discussion, lively dialogue, and practical takeaways attendees can bring back to their teams.