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Matt
Berg
Global Sales Enablement and Community Lead, SMC
Microsoft
As Worldwide Director of Sales Enablement for the Mid-Market segment at Microsoft, Matt develops and executes the sales enablement strategy for over 3000 Microsoft sellers across the world. The goal of the organization is to empower sellers to help their customers digitally transform their organizations by leveraging AI and other Microsoft services. Since joining Microsoft in 2000, Matt has held various positions across Product Marketing, Partner Sales, Enterprise Sales, and GTM Strategy. Matt also led GTM Strategy at Amazon Web Services before returning to Microsoft in 2022. Outside of work, Matt enjoys traveling with his family, sets up Minecraft servers for his kids and their friends, and does his best to follow Formula 1 and his beloved L.A. Dodgers and L.A. Lakers.
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18 June 2025 09:15 - 09:45
Workshop: Enabling sellers for the AI transformation era
In 2025, AI is expected to influence 95% of all customer interactions, reshaping the way buyers engage with sales teams. This rapid evolution requires sellers to adapt or risk being left behind. In this session, weā€™ll explore how enablement leaders can prepare their sales teams for the AI-driven future. From leveraging AI-powered insights to optimizing sales motions and coaching strategies, youā€™ll gain actionable tactics to equip sellers with the skills and tools they need to thrive in this new era. Walk away with a blueprint to future-proof your sales force and drive revenue in an AI-powered world.