Revenue enablement has a dashboard problem: we’re swimming in CRM data, meeting transcripts, and email insights — but most of it never turns into real field execution. In this keynote, the concept of Revenue Activation will be introduced: a practical framework for translating insights into measurable seller behavior change through diagnosis, targeted practice, reinforcement, and verification in real calls. You’ll walk away with a repeatable system (and the metrics to match) for proving enablement ROI based on behavior change, not content consumption or certifications.