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Tyler

Martines

Director of Sales Enablement

American Tire Distributors

Tyler is an experienced sales enablement leader with extensive expertise in sales, marketing, and leadership across CPG, banking, SaaS, automotive, and tire distribution. As the Director of Sales Enablement, Tyler supports over 200 salespeople nationwide, focusing on reducing friction in the sales process and equipping teams with the tools and strategies needed to drive performance. With a deep understanding of modern training challenges, Tyler is passionate about leveraging short-form video and audio content to transform traditional sales training. His expertise lies in scaling training programs, increasing accessibility, and aligning learning strategies with business goals. Tyler has successfully developed and deployed innovative enablement solutions that enhance engagement, retention, and real-world application.

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18 June 2025 12:00 - 12:30

From hours to minutes: The power of bite-sized learning in sales training

Traditional sales training methods often come with significant challenges, long time commitments, high travel costs, gaps in training for new hires, and difficulties scaling with limited resources. As organizations seek more agile and cost-effective solutions, short-form video and audio training have emerged as powerful tools for modern sales enablement. In this session, we’ll explore how short-form content can transform the way we train and develop sales teams. We’ll discuss how these formats allow for rapid deployment, scalability, and the creation of an accessible content library that sellers can engage with anytime, anywhere. Additionally, we’ll highlight the benefits of integrating subject matter experts into training content, providing practical insights on complex topics.