18 June 2025 11:15 - 11:45
Why practice alone won't make you perfect: Closing the loop between training and live calls
AI role-play was a real leap forward — but it only trains reps for what they prepared for. The moment a buyer goes off-script, they're on their own, and coaching arrives 24–48 hours later. Every elite athlete practices, but they also have a coach on the field during the game. Most enablement today covers only that — the practice and the post-game review — leaving the moment that actually decides revenue unsupported.
That's about to change. Within the next year, live assistance will become a normal part of how teams sell. Reps will join every call with a coach working behind the scenes and with AI that knows the product better than anyone in the room — ready to handle the hardest technical and product questions in real time. This reshapes the job of enablement: from preparing humans alone to equipping them with AI that make every live conversation sharper.
Vinay Wagh, CEO and Co-Founder of Brevian, will share a vision for this shift — what it means to close the loop, and what enablement leaders should start building now to be ready for it.