30 October 2025 14:45 - 15:15
The state of B2B sales in 2025: Mastering the defining moments
It is a pivotal moment in B2B sales.
The global B2B sales environment is undergoing its most profound shift in over two decades. Traditional approaches like solution and value selling are no longer delivering consistent performance.
Join Gabriel as he dives into a number of reports such as, The 2025 Global Sales Study, Impact of Enablement Report 2025, CRO Insights Report 2025, based on 3,000 organizations and 6,000 B2B sellers and reveals a groundbreaking shift:
Scenario-Based Selling (SBS) is now the dominant sales approach adopted by the top 10% of high-performing organizations, those we call Accelerators.
These organizations consistently outperform across seven sales metrics, driven by sellers known as Adaptors - agile, insight-driven professionals who lead buyers through the complexity of modern purchasing.