Global Practice Leader, B2B Sales
IBM
Gabriel is an adjunct professor and guest lecturer at the Sydney Business School Executive MBA program (part of the University of Wollongong) where he lectures on revenue growth & the application of sales methodologies to address the disruptive market forces impacting organizations revenue and sales performance.
Gabriel has worked in the sales performance space for over 20 years and led high-performance sales teams in APAC for global sales performance companies – CEB (Gartner), Challenger, Miller Heiman Group, and Korn Ferry.
Gabriel is currently the APAC Managing Partner of Revenue GROWTH Lab, where he is engaged as a growth advisor by revenue and commercial leaders to support their sales teams with their GTM strategies to accelerate revenue growth and drive customer success.
He also delivers executive briefings & inspiring speaking engagements at sales-kick-offs. His lessons from the field in engaging and negotiating with buyers make him an invaluable asset for any speaking engagement to prepare sales teams for the challenges they will face.
In June 2025, Gabriel released the key findings from one of the largest studies in B2B Sales for over a decade, with the 2025 State of B2B Sales Global Study covering 3,000 organizations and 6,000 B2B sellers. This was the global study that launched the Scenario-Based Selling (SBS) approach and the Adaptor Sale. Gabriel is also the Founder of IGNITE B2B Sales Academy, which is APAC’s first B2B Sales University.