days :
: hours :
minutes
until prices increase
Meet your teams
where they are
Discover local Alliance events around the area.
More events in
Amsterdam
Six specialist festivals. One collective commercial goal.
When go-to-market teams move independently, launches lose momentum and priorities fragment. This is where everything reconnects across sales enablement, product marketing, customer success, RevOps, and product
Sharpen your craft. Build cross-team alignment. Leave working as one revenue engine.
Voices you'll hear
across the festival
Make sure your team
doesn't get left behind
Don’t go it alone! Bring your team, learn side by side, and build powerful connections together.
Take advantage of our exclusive group rates when you purchase as a group of 3 or more and return ready to drive change as one. Chat to Louis to secure the best rate.
Get your early bird
ticket for the
AI Festival
Join an interactive, hands-on day where you don't just hear ideas about AI, you build and test them alongside the leaders shaping the future of AI-powered GTM.
Through AI playbook reviews, live debates and automation workshops, you'll leave ready to:
➔ Pressure-test your AI strategies with frameworks shared by top enablement leaders.
➔ Tie AI adoption directly to business outcomes and show executives the impact.
➔ Put smarter AI systems in place that remove busywork and help enablement scale.
➔ Build real connections with peers who are figuring out AI at the same pace you.