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January 21, 2027
San Francisco

AI for Sales Enablement

Festival

Don’t just watch the AI revolution. Lead it.

AI is rewriting the sales playbook, starting with enablement. See what's actually working, challenge conventional wisdom, and leave with ideas you can act on tomorrow.

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Get your early bird

ticket for the

AI Festival

Join an interactive, hands-on day where you don't just hear ideas about AI, you build and test them alongside the leaders shaping the future of AI-powered GTM.

Through AI playbook reviews, live debates and automation workshops, you'll leave ready to:

➔ Pressure-test your AI strategies with frameworks shared by top enablement leaders.

➔ Tie AI adoption directly to business outcomes and show executives the impact.

➔ Put smarter AI systems in place that remove busywork and help enablement scale.

➔ Build real connections with peers who are figuring out AI at the same pace you.

San Francisco
January 21, 2027

Save $100

A snapshot of

our speakers...

Sanjay
Soni
Director - Global Cloud and AI Platform GTM Technical Sales Enablement
Microsoft
Leah
Conner
Leading GTM Enablement for North America
Open AI
Corine
Hernandez Varga
Global Head of Revenue Enablement
Uber for Business
Dawn
O'Rourke
VP, Revenue and Partner Enablement
Boomi
Tracy
Chaparo
VP, Revenue Enablement
UpGuard
Sara
Kwan
Director, Global Sales Enablement
Intuit
Daryl
Spreiter
Head of Global Sales Enablement
Planet
Lisa
Moretti
Head of Revenue & GTM Enablement
Otter
Sam
Amankwah
Strategy and Transformation
Palo Alto Networks
Ashley
Mohan
Former Head of Sales Excellence, Strategy and Operations - Google Cloud
Google
Salam
Alnakeeb
Manager, Sales Enablement
Rippling
Kerri
Jacobs
Sr. Director, Global Sales & CSG Enablement
Confluent
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What our
attendees say...

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What you’ll get

out of the summit

  • Learn how to put AI to work so your teams sell smarter, perform better, and turn insights into action faster.

  • Build lasting relationships with enablement leaders solving the same AI adoption challenges inside their own organizations.

  • Align sales, enablement, and leadership around AI-driven goals, clear outcomes, and measurable impact.

January 21, 2027
San Francisco

AI for Sales Enablement Festival

Agenda
at a glance

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Testimonials
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“

Enablement's scope keeps growing while teams stay lean. Learn how AI helps you make smarter tradeoffs, so impact scales even when headcount doesn't.

AI-powered leverage

Product Marketing Manager

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Skip the trial-and-error, and hear the game plan for automating tasks, scaling coaching, and turning AI into a genuine member of your enablement team.

  1. The AI team member 

Product Marketing Manager

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Enabled customers become confident customers. See how AI helps teams equip customers to realize value faster and drive long-term adoption.

Customer activation

Product Marketing Manager

Testimonials
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“

Modern buyers use AI to research and decide before sellers get involved.

Discover how to design programs that meet buyers where they are.

Selling to the AI-native buyer

Product Marketing Manager

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Experimentation is easy. Proof is hard. Learn how top teams measure AI's real impact on seller performance, and make that impact visible to leadership.

Proving ROI

Product Marketing Manager

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AI investment needs executive backing. Learn how to make your team's AI-driven impact visible to senior leadership to secure ongoing investment.

Make the case for AI

Product Marketing Manager

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Bring your wider team to

piece the puzzle together

Your pass to AI for Sales Enablement Festival grants you access to four additonal tracks. Deeper context, better alignment, and cross-functional networking that accelerates enablement growth.

Discover co-located tracks here.

Jan 21, 2027
AI for Product Marketing

More info →

Jan 21, 2027
AI fro GTM Festival

More info →

Jan 21, 2027
AI for Customer Success

More info →

Jan 21, 2027
AI for Revenue Operations

More info →

Jan 21, 2027
AI for Sales Enablement

More info →

Our Stats

100+

Speakers

500+

Attendees

75%

Senior management

300+

Companies

Elevate your team's
enablement game

Don’t go it alone! Bring your team, learn side by side, and build powerful connections together.

Take advantage of our exclusive group rates when you purchase as a group of 3 or more and return ready to drive change as one. Chat to Louis to secure the best rate.

Book a call with Louis

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See the feedback

from previous summits...

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Rating your experience

In 2026, attendees at Sales Enablement events rated their experience 8/10 on average.

Likelihood of returning

80% said they’re likely or very likely to attend another event hosted by SEC in the future.

Building your knowlegde

72% joined to stay ahead of industry trends - with more than half looking for fresh ideas they could act on right away.

January 21, 2027
San Francisco

Download your

one-pager

Enablement teams are busy enough. Here's everything you need to know in one page.

Inside: speaker spotlights, agenda highlights, and the case for why Sales Enablement Summit San Francisco belongs on your calendar.

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Check out our

summit series...

Sep 22 & 23, 2026
Sales Enablement Summit
San Francisco

Find out more

Oct 21, 2026
Sales Enablement Summit
Berlin

Find out more

Oct 27, 2026
Sales Enablement Summit
Sydney

Find out more

Oct 27 & 28, 2026
Sales Enablement Summit
Boston

Find out more

Nov 12 & 13, 2026
Sales Enablement Summit
Toronto

Find out more

Nov 18 & 19, 2026
Sales Enablement Summit
Chicago

Find out more

Dec 02 & 03, 2026
Sales Enablement Summit
London

Find out more

Jan 21, 2027
AI for Sales Enablement Festival
San Francisco

Find out more

Jan 27, 2027
Sales Enablement Summit
Washington

Find out more

Feb 24 & 25, 2027
Sales Enablement Summit
Austin

Find out more

Mar 11 & 12, 2027
Sales Enablement Summit
New York

Find out more

Apr 07 & 08, 2027
Sales Enablement Summit
Denver

Find out more

May 26 & 27, 2027
Sales Enablement Summit
Amsterdam

Find out more

Jun 02 & 03, 2027
Sales Enablement Summit
Atlanta

Find out more

Jun 17, 2027
Sales Enablement Festival
London

Find out more

Jun 17 & 18, 2027
Sales Enablement Summit
Seattle

Find out more

Jul 08, 2027
Sales Enablement Festival
New York

Find out more

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