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January 21, 2027
San Francisco

AI for Sales Enablement

Festival

Don’t just watch the AI revolution. Lead it.

AI is rewriting the sales playbook, and sales enablement is where that rewrite happens first. Join the leaders turning AI from hype into real results. See what's actually working, challenge the conventional wisdom, and walk away with ideas you can put into action tomorrow.

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Get your pass for

AI for

Sales Enablement

Festival

Join an interactive, hands-on day where you don't just hear ideas about AI, you build and test them alongside the leaders shaping the future of AI-powered GTM.

Through AI playbook reviews, live debates and automation workshops, you'll leave ready to:

➔ Pressure-test your AI strategies with frameworks shared by top enablement leaders.

➔ Tie AI adoption directly to business outcomes and show executives the impact.

➔ Put smarter AI systems in place that remove busywork and help enablement scale.

➔ Build real connections with peers who are figuring out AI at the same pace you are.

San Francisco
January 21, 2027

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What our
attendees say...

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A snapshot of

our speakers...

Sara
Kwan
Director, Global Sales Enablement
Intuit
Dawn
O'Rourke
VP, Revenue and Partner Enablement
Boomi
Kelly
Lewis
Revenue Strategy and Enablement Executive
The Revenue Insiders
Kerri
Jacobs
Sr. Director, Global Sales & CSG Enablement
Confluent
Daryl
Spreiter
Head of Global Sales Enablement
Planet
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What you’ll get

out of the summit

  • Learn how to put AI to work so your teams sell smarter, perform better, and turn insights into action faster.

  • Build lasting relationships with enablement leaders solving the same AI adoption challenges inside their own organizations.

  • Align sales, enablement, and leadership around AI-driven goals, clear outcomes, and measurable impact.

January 21, 2027
San Francisco

AI for Sales Enablement Festival

Agenda
at a glance

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Testimonials
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Enablement's scope keeps growing while teams stay lean. Learn how AI helps you make smarter tradeoffs, so impact scales even when headcount doesn't.

AI-powered leverage

Product Marketing Manager

Skip the trial-and-error, and hear the game plan for automating tasks, scaling coaching, and turning AI into a genuine member of your enablement team.

  1. The AI team member 

Product Marketing Manager

Enabled customers become confident customers. See how AI helps teams equip customers to realize value faster and drive long-term adoption.

Customer activation

Product Marketing Manager

Testimonials
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Modern buyers now use AI to research and decide before sellers ever get involved. Discover how to design programs that meet buyers where they actually are.

Selling to the AI-native buyer

Product Marketing Manager

Experimentation is easy. Proof is hard. Learn how top teams measure AI's real impact on seller performance, and make that impact visible to leadership.

Proving ROI

Product Marketing Manager

AI investment needs executive backing. Learn how to make your team's AI-driven impact visible to senior leadership to secure ongoing investment.

Make the case for AI

Product Marketing Manager

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Our Stats

100+

Speakers

500+

Attendees

75%

Senior management

300+

Companies

Elevate your team's
enablement game

Don’t go it alone! Bring your team, learn side by side, and build powerful connections together.

Take advantage of our exclusive group rates when you purchase as a group of 3 or more and return ready to drive change as one. Chat to Louis to secure the best rate.

Book a call with Louis

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See the feedback

from previous summits...

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Rating your experience

In 2026, attendees at our 2026 Sales Enablement events rated their experience 8/10.

Likelihood of returning

80% said they’re likely or very likely to attend another SEC-led enablement event.

Building your knowlegde

72% joined to stay ahead of industry trends - with more than half looking for fresh ideas they could act on right away.

January 21, 2027
San Francisco

Download

your brochure

Get an in-depth breakdown of what you can expect from Sales Enablement Festival, download your brochure today.

Need to secure budget sign-off? We’ve got you covered. Use our ready-made “convince your boss” letter to fast-track approval and get your ticket locked in.

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Check out our

summit series...

Sep 22 & 23, 2026
Sales Enablement Summit
San Francisco

Find out more

Oct 21, 2026
Sales Enablement Summit
Berlin

Find out more

Oct 27, 2026
Sales Enablement Summit
Sydney

Find out more

Oct 27 & 28, 2026
Sales Enablement Summit
Boston

Find out more

Nov 12 & 13, 2026
Sales Enablement Summit
Toronto

Find out more

Nov 18 & 19, 2026
Sales Enablement Summit
Chicago

Find out more

Dec 02 & 03, 2026
Sales Enablement Summit
London

Find out more

Jan 21, 2027
Catalyst by Sales Enablement Collective
San Francisco

Find out more

Jan 27, 2027
Sales Enablement Summit
Washington

Find out more

Feb 24 & 25, 2027
Sales Enablement Summit
Austin

Find out more

Mar 11 & 12, 2027
Sales Enablement Summit
New York

Find out more

Apr 07 & 08, 2027
Sales Enablement Summit
Denver

Find out more

May 26 & 27, 2027
Sales Enablement Summit
Amsterdam

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Jun 02 & 03, 2027
Sales Enablement Summit
Atlanta

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Jun 17, 2027
Sales Enablement Festival
London

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Jun 17 & 18, 2027
Sales Enablement Summit
Seattle

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Jul 08, 2027
Sales Enablement Festival
New York

Find out more

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Interested in more than one summit? Speak to our team.

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Want to discuss large group discounts, or just find out more about the summit? We're a friendly bunch - get in touch.

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