Everyone's buying AI tools. Almost nobody's building the internal capability to use them well. Budgets get approved, licenses get rolled out, and six months later, adoption dashboards show half the team barely logging in. The problem was never the tool, it was the assumption that reps would just figure it out. This keynote tackles the uncomfortable truth that most sales and enablement teams are undertrained on the very tools they're already paying for, and that the gap isn't technical, it's cultural. Reps aren't lazy or resistant, they're unsupported. Most AI rollouts skip straight past training and go directly to expectation, then wonder why usage stalls and ROI conversations get awkward. Expect a real look at what separates teams who've built genuine AI fluency from teams who've just bought licenses, and a practical breakdown of what a real fluency program actually includes, beyond a single onboarding webinar nobody rewatches. You'll leave with: • The text provides a clear-eyed diagnosis of why AI adoption stalls even after the tool is “rolled out.” • It highlights the difference between surface-level usage and genuine fluency in AI, and how this difference affects seller performance. • The text offers a practical outline for building an AI fluency program that your team will actually stick with, not just complete once.