20 January 2027 15:45 - 16:15
Hiring for an AI-first sales team: What actually matters now
AI has already automated away roughly a third of the manual prospecting and admin work reps used to fill their day with. Most sales teams are still hiring for the job that used to be, screening for skills AI has already absorbed, while missing the ones that actually matter now.
The old checklist, strong communicator, resilient, coachable, isn't wrong. It's just incomplete. The reps winning right now are the ones handling what AI can't: reading a room, catching nuance, knowing when the AI-generated answer is flat-out wrong.
This keynote makes the case that enablement needs a seat at the hiring table, not just the onboarding one, and lays out exactly which skills just became non-negotiable.