Deals close. Customers onboard. And then… outcomes vary. Not because the strategy was wrong but because execution was inconsistent. Partner enablement is the wake-up call needed by enablement leaders who want to move beyond readiness and into real, repeatable customer success. This session challenges three common assumptions: - If teams are trained, outcomes will follow - If customer success owns adoption, enablement can step back - If value is clear, customers will realize it on their own What actually drives outcomes: - Clear expectations set before the deal closes - Reinforced behaviors across sales, partners, and the field - Enablement that stays involved through the moments that matter You’ll leave with a practical lens for designing enablement around customer milestones—not internal activities—and a clearer understanding of how enablement can intentionally shape the customer experience from first conversation to long-term value. Outcomes aren’t accidental. They’re enabled.