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April
Gross
Head of Sales Enablement
Ncontracts
April Gross is a strategic revenue enablement leader who believes the best thing you can build isn't a program, it's a capability that works without you in the room. With 15+ years of experience across B2B SaaS, cybersecurity, and healthcare, April has built enablement functions from the ground up, supported three IPOs, and most recently led generative and agentic AI initiatives that cut sales prep time from hours to minutes. She knows what it looks like when AI works in enablement, and what it looks like when it doesn't. A top 1% former seller turned enablement leader, April brings a practitioner's perspective to everything she builds. Her session draws directly from a real project: what happened when she handed her sales team an AI prompt, promised it would work, and had to figure out- iteration by iteration- what that required. April currently leads enablement at Ncontracts, a financial services risk management SaaS company. She is an ISC2 Certified in Cybersecurity and a Stevie award-winning leader known for building programs that scale without sacrificing the human judgment at the center of great enablement.
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04 June 2026 09:15 - 09:45
AI is your newest team member. Are you actually onboarding them?
AI promised to save us time. And it did- until it didn't. Four months into a new job, April Gross handed her sales leadership team an AI prompt with the promise that it would help build SKO sessions. What followed was a series of learnings and a moment at the event that reframed everything she thought she knew about her own role. This session challenges three assumptions enablement professionals make about AI: - If the prompt is good, the output will be good - If AI handles the drafting, the heavy lifting is done - If the AI tool works properly, people will use it What makes AI work in enablement: - Purpose-built context for AI - Your own standards, documented in a way that is explicit enough for AI to replicate - Human expertise that directs, reviews, and decides, every time You'll leave with a practical framework for onboarding AI as a true team member, a set of reusable tools for getting better output faster, and a clearer sense of what you bring to the table that no AI model ever will. AI doesn't replace the enablement professional. It reveals the true value they bring to the role