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Brooke
Huckabee
Head of Revenue Enablement
SAS
Brooke Huckabee is the Head of Revenue Enablement at SAS, where she leads global initiatives that empower go-to-market teams, strengthen cross-functional alignment, and drive measurable revenue outcomes. She is known for building scalable, data-driven programs that equip customer-facing teams with the tools, insights, and confidence to deliver value across the entire customer journey. With a forward-looking mindset, Brooke is passionate about leveraging analytics, AI, and modern enablement practices to transform how teams sell, engage, and win in an increasingly dynamic market. She is a strong advocate for aligning mindset, skillset, and toolset to accelerate performance and adoption. Brooke has been recognized as one of Triangle Business Journal’s 40 Under 40 (2021) and Women in Business (2026) honorees and is a vocal champion for innovation, inclusion, and excellence in the industry. Beyond her work at SAS, she serves on the board of the Identity Theft Resource Center and GiGi’s Playhouse Raleigh, where she also teaches ballet.
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03 June 2026 09:45 - 10:30
Panel | AI on the front line: Turning intelligence into consistent execution
AI is everywhere but consistent execution is still elusive. Sales teams have more data, tools, and insights than ever, yet performance remains uneven. Top reps win. The rest struggle to translate intelligence into action. Enablement sits at the center of that gap. In this panel, we’ll explore how AI is reshaping sales enablement, not as a replacement for people, but as a force multiplier for focus, timing, and behavior change. This session cuts through the hype to show how enablement leaders can use AI to reinforce what great looks like, scale best practices, and drive consistency without adding complexity. You’ll learn: - Where AI actually moves the needle in the field - How leading organizations are embedding intelligence into daily workflows - Why execution is the real competitive advantage. - How to create repeatable performance